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Effective Date: December 23, 2019; Last Updated: January 3, 2023


This policy describes Genesis Capital, LLC’s information collection and use practices on the places where it appears. These include websites, portals, and mobile applications. It applies to information we collect from you when you interact with us. This includes when you interact with us as a customer or consumer of our services. This policy does not apply to our employees.

Notice At Collection

Information We Collect

The type of personal information we collect depends on your relationship with us. It also depends on how you interact with us. California law requires us to tell you if we share categories of information for cross-contextual behavioral advertising. Described below by category is the information we may collect and if we share that category of information for cross-contextual behavioral advertising. To learn how to modify your cross-contextual advertising preferences view our Notice of Right to Opt-out of Sale/Sharing.

  • Contact information. We collect your name and email address. We also collect your physical address and phone number. We may also collect your company name. In some cases, we may share this information for the purpose noted above.
  • Demographic information. We may collect information like your age and date of birth. We may also collect your zip code and state. In some cases, we may share this information for the purpose noted above.
  • Financial information. We may collect information such as net worth and credit scores from individuals associated with applicants. We may collect other bank account related information from borrowers.
  • Employment information. We may collect resumes, education, and employment history from individuals associated with applicants.  This includes information about your skills and qualifications for the project or position. We also collect this from job applicants.
  • Submitted information. We collect any other information you voluntarily provide to us. This may include information you submit as part of loan inquiry or application.
  • Site usage information We may collect information about the browser you are using and your browser activity when you are visiting our site and related sites. We may also collect information about the sites you came from and where you visit when you leave us. We may also collect your operating system and IP address. We may also look at the areas of our site you visit and any actions you make. We also collect device identifiers. This might include your hardware model. In some cases, we may share this information for the purpose noted above.

    We keep these categories of personal information as long as necessary or relevant for the purposes for which it was collected. We also keep information as required by law.

We Use Your Information As Described

We use the categories of information for the business and commercial purposes outlined here:

  • We use information to communicate with you and process your application. We use information to evaluate your loan application and to facilitate ongoing transaction or account-related matters. We also use it to send you updates and to respond to your questions. We also use information to communicate with you about our policies and terms. If you apply for a job, we use information to process your application.
  • We use the information to improve products and services. We use information to improve our sites and services. This includes customizing your experience with us.
  • We use information for marketing purposes. We may use information to let you know about new developments or services. This may be about our offers or offerings of third parties. We also use information to provide you with newsletters or other content we think you may find interesting. We may do this by phone or email. We may also use your information to engage in interest-based advertising. This includes serving you with content on our platforms or on social media platforms. This may occur after you leave our sites or platforms and may encourage you to return. We may also serve ads that we think are relevant to you based on your browsing habits or online activities.
  • We use information to protect ourselves and others. We use information to protect our company. This includes to identify fraud or secure our systems. We may also use information to protect our website visitors. We use information as otherwise described and permitted by law.
  • We use information as otherwise permitted by law (or as we may notify you).
More Information

For more information about our privacy practices, read below for the rest of our privacy policy.

We Collect Information In a Variety Of Ways

We collect information directly from you. We collect information if you contact us or submit an application. We also collect information from you if sign up for email communications, or otherwise submit it to us. This could be in person, such as at events. It may also be over the phone or online or on a hard copy document.

We collect information passively. We collect information about users over time and across different websites and apps. We also work with third parties that collect personal information this way. We may use several common tracking tools to collect information. Tracking tools include browser cookies and web beacons. To learn more about cookies visit the FTC’s Online Tracking page. We may work with others to gather information on our platforms and elsewhere. We may do this on our websites and in emails that we send to you.

We collect information about you from others. Business partners may provide information about you to us. We may also collect information from referrals or industry associations. We may collect information from credit-rating services, public databases and property records. Entities that perform background checks may provide us with information.

We Combine Information

We combine information that we have collected offline with information that we collect online as permitted by law. We combine information we have collected across other third-party sites. We combine information collected across devices, such as computers and mobile devices. We also combine information that we get from a third party with information we already have.

We May Disclose Information

Below are situations when we may disclose personal information. We have also explained the categories of entities with whom we might disclose your personal information.

Additional information for California, Nevada and Virginia residents. California, Nevada, and Virginia law require that we tell you if we sell personal information with a third party for monetary or (in California) other valuable consideration. We do not do this. We also do not sell personal information of minors under the age of 16 for monetary or other valuable consideration. We do not use or disclose sensitive personal information, as defined by California law, for inferring characteristics or for purposes other than those permitted by law.

You Have Certain Choices And May Have Certain Rights

You can opt out of certain marketing. To stop receiving our marketing emails please email us at or follow the instructions in any marketing email message you get from us.  If you opt out of marketing emails you will continue to receive emails from us about your relationship with us where permitted by law.


If you live in California or Virginia, or a state with a similar law, you may have certain additional legal rights: